Finally ... an Ethical Clarity Labelling System that stops the confusion

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CLEARER ETHICS ... SIMPLE CHOICE

The NOVA Key Consumers Campaign

A highly versatile labelling system that stops all the confusion ... and all it takes is a simple cross.
Visit the NOVA KEY campaign consumers site
to find out more and vote

NOVA Key Trade Licencing

(Small food and cosmetic companies, restaurants, takeaways, on-line retailers and salons can find out about a free licence grandfathering scheme)
Find out more

To The NOVA Key Consumers Front Page

The red cross on a letter means no more guesswork for you.

"N" = Shows whether or not the product contains natural or genetically modified ingredients
"O" = Shows whether or not the product is free of chemical pesticides and fertilizers
"V" = Shows whether or not the product is free of animal derivatives
"A" = Shows whether or not the product and ingredients have been tested on animals or have originated from plantations created through the destruction of rainforest habitats.

All these letters combined create an active label called the NOVA Key.

"Or not" is the main appeal for this labelling system. Simply by marking any of the letters of N.O.V.A with a cross tells the consumer if the product suits their ethical requirements. No more guessing, and no more confusion.

Types of NOVA Key.

To The NOVA Key Consumers Front Page = for general food and clothing

Restaurant NOVA Key - colur
Restaurant NOVA Key - black
Slimline options for restaurants, salons, cosmetics clothing, fine foods ,cosmetics, online shopping item descriptions ... and even items like jewellery.

CONSUMERS
For more examples and a full explanation how this simple Ethical Clarification Key works read on ...

MANUFACTURERS
To apply for a NOVA Key License* find out more here ...

 

*NOVA Key label is a copyrighted from 2001 and onwards.
Anyone using this application system in this form or any similar form without license is liable to prosecution under all world copyright infringement acts.